Olivier Giroud new Rexona ambassador

Like Olivier Giroud, stay fresh every time you move with Rexona

Since April 22, the World Champion has embodied Rexona in its advertising campaigns and around its digital and trade marketing activation strategies, around the Rexona 72h claim of antiperspirant protection activated by body heat. Rexona's mission is to move the world and give people the confidence to keep moving forward. It's a mission that's compatible with Rexona Men Advanced Protection Cobalt antiperspirant spray. 

It was with these ambitions and the brand's values in mind that SPORTFIVE helped Rexona reflect on their ambassador strategy in France and identify relevant profiles to meet their objectives and illustrate the effectiveness of their product range. Whether you're taking part in intensive training sessions or playing high-intensity soccer matches, whatever happens, you can count on Rexona's efficiency.

The connection between Rexona and Olivier Giroud quickly became obvious, as the brand and the French international share common values and ambitions. Indeed, resilience and performance are at the heart of the World Champion's values and the brand's DNA. With this new ambassador strategy, Rexona will fully translate its ambitions and brand values alongside the ambassador of choice that is Olivier Giroud.

For Alice Jactel, GM personal care Unilever France "From the partnership with UEFA EURO 2024™ came the idea of teaming up with a French sportsman, and Olivier Giroud's name immediately aroused very keen interest from the teams. It is indeed a great opportunity for Rexona to partner with the World Champion. He's a great sportsman who perfectly embodies the brand's values, and brings the French together in a unanimous way. Through this partnership, we want to help the general public (re)discover the Rexona brand for men, and we have strong ambitions for growth and competitiveness."

Olivier Giroud adds: "I'm very happy to be associated with Rexona and to be able to embody their new products throughout these 3 years of partnership. Their products, and especially their latest range of antiperspirants, meet the expectations and needs of all amateur and top-level athletes. I've found the perfect ally to accompany me during every training session and every match."

According to Xavier ODDONE, Managing Director of SPORTFIVE France, "We are delighted to have supported Rexona in its ambassador strategy. Olivier Giroud was a natural choice, as he is an athlete who meets the brand's challenges and the expectations of its consumers. He also echoes the brand's values and perfectly embodies the performance of Rexona's new product range. We are delighted to see this new partnership come to life on our screens.”