Published on December 5th, 2024
Location: Global
Falken Tyres Europe GmbH becomes an Event Partner of the 29th IHF Men’s Handball World Championship
Hamburg, December 05, 2024 – Falken Tyres Europe GmbH has been announced as an Event Partner of the 29th IHF Men’s World Championship, continuing its successful collaboration with the International Handball Federation (IHF). This partnership, facilitated by SPORTFIVE - the exclusive marketer of global media and marketing rights for all IHF World Championships through 2031 - builds on Falken’s involvement in the 2023 IHF Men’s World Championship held in Poland and Sweden.
Falken’s presence in handball is impressively showcased through its strong visibility throughout the tournament. The brand will be prominently featured on LED boards at all venues, as well as with a floor sticker in each of the goal areas, playing a central role in the visual identity of the event.
"The IHF is proud to welcome Falken to the 29th IHF Men's World Championship family,” said Dr. Hassan Moustafa, President of the IHF. “By joining us once again, after a very successful partnership at the previous edition of the IHF Men's World Championship, Falken prove their trust in handball, as we hope to build a fruitful, long-lasting partnership in collaboration with IHF TV and Marketing Rights Partner SPORTFIVE. We are certain that handball fans will identify our common penchant for quality, and the competition will bring extensive visibility throughout the tournament for Falken."
The partnership highlights Falken’s connection to the values of precision, performance, and reliability, which are deeply embedded in the sport of handball. It also underscores the growing appeal of handball as a platform for global brands to engage with passionate audiences worldwide.
“Handball represents precision, endurance, and dynamic - values that our tires also embody. As a sponsor, we connect athletic excellence with our commitment to safety and quality. Together with handball, we demonstrate that reliability makes the difference both on the court and on the road,” commented Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH.
“We are excited to see Falken’s dynamic presence at the 29th IHF Men’s World Championship,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “From LED visibility to the iconic floor branding in the goal circles, this partnership demonstrates how handball can deliver powerful exposure for premium brands. Together with the IHF, we are thrilled to bring Falken closer to the heart of the action and to millions of fans around the globe.”
The 29th IHF Men’s World Championship will take place in January 2025 and will be hosted in Denmark, Croatia, and Norway.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About IHF
Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport. -
About Falken Tyre Europe
Falken Tyre Europe GmbH is the European subsidiary of the Japanese tire manufacturer Sumitomo Rubber Industries Ltd. (SRI), the sixth-largest tire manufacturer in the world, employing over 40,055 people. Tire production is distributed across 12 locations, with more than 116 million tires sold annually.
The Falken brand was established in Japan in 1983, with the first branch opening in Germany in 1988. Based in Offenbach am Main, Falken Tyre Europe GmbH markets and distributes a comprehensive range of tires for passenger cars, trucks, light trucks, and SUVs in both the original equipment sector and the entire European aftermarket.
More than 220 employees from 24 nations work at Falken Tyre Europe, supported by a sales network of approximately 8,000 tire partners across Europe, responsible for selling and fitting the premium products. All production facilities comply with the quality standards ISO 9001, IATF 16949, and the environmental standard ISO 14001.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
