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Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.

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Published on May 15th, 2025

Image & Awareness Up close and personal: Sleeve partnerships in football as a success factor

Published on May 6th, 2025

Image & Awareness NBA Franchises on Record-Breaking Trajectory: These Are the Most Valuable Teams

Published on April 28th, 2025

Hospitality These Matchups Will Give You Goosebumps

Published on April 24th, 2025

Hospitality The venues hosting the
FIFA Club World Cup 2025™ - and why they hold the key for attracting fans

Published on April 22nd, 2025

Activation Beyond The Track: How Formula 1® Hospitality Fuels Human Connection And Business Loyalty

Published on April 16th, 2025

Naming Rights Sponsorships in Cycling - How The Biggest Brands Succeed

Published on April 9th, 2025

Naming Rights Understanding Pro Cycling’s Unique Sponsorship Landscape

A hospitality set-up at a formula 1 race with two men standing in front of it.

Published on April 3rd, 2025

Hospitality Boost Business With VIP Hospitality At Major Sports Events

Published on March 20th, 2025

Comprehensive Marketing F1’s Billion Dollar Power Play: How Luxury Brands & VIP Hospitality Are Changing The Game In 2025

Published on March 20th, 2025

Internationalization Becoming a Global Brand: The Expansion Strategy Of The Orlando Magic

Published on March 17th, 2025

Brand Consulting How Professional Cycling Climbed To The Top Of Endurance Sports

Published on March 13th, 2025

Sports Update The Rise, Fall & Rise Again Of Professional Cycling

Published on March 12th, 2025

Athlete Management The Gamechanger: How Athlete Partnerships Are Redefining The Future Of Sports Marketing

Published on March 12th, 2025

Brand Consulting An Investment That Adds Value: Why Sponsorships In Football Work

Published on March 11th, 2025

Image & Awareness Utilizing Sponsorship As A Traffic Driver For Your Website

Published on February 27th, 2025

Image & Awareness The Commercialisation of Women’s Football: Challenges and Opportunities

Published on January 27th, 2025

Brand Consulting Football Clubs: Key Players In Brand Communication

Published on January 24th, 2025

Brand Consulting How Sports Sponsorship Gives Brands A Breath Of Fresh Air

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SPORTFIVE helps State Farm & Xfinity build equity by aligning with top creators across EA FC

SPORTFIVE helps State Farm & Xfinity build equity by aligning with top creators across EA FC
Esports & Gaming

Together for a good cause: HELM AG and HSV are setting an example with Plan International

Together for a good cause: HELM AG and HSV are setting an example with Plan International
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