Protecting the privacy of individuals on the Internet is critical to the future of the Internet-based economy and the transition to a true Internet economy. With this privacy policy we want to show that we are committed to every individual's right to privacy. This privacy policy describes our handling of information that can be used to directly or indirectly identify an individual ("personal data"). 

This privacy policy applies to the tool “Jiminny Pro tool” (Tool) provided by SPORTFIVE UK Ltd. ("SPORTFIVE", "We" or "Us"), via which SPORTFIVE is able to record video calls (Call Recordings), generate transcripts of these Call Recordings (Transcripts) and summaries (Call Summaries). This privacy policy is available in different languages. In the event of inconsistencies between the different language versions, the English version shall prevail. 

SPORTFIVE is an agency specialising in marketing advertising rights on behalf of rights holders in the sports industry, consulting brands in the field of brand activation and connecting brands and rights holders. 

Name and contact details of the person responsible

SPORTFIVE UK Ltd.

represented by the managing directors Carl Woodman and Tim Birt

Second Floor, Foundation, 2 George Street, Altrincham, England, WA14 1SG

Data Protection Officer

If you have any questions about our data protection measures, the processing of your data or the protection of your rights as a data subject, you can contact us under the address above. For all questions and concerns regarding your data, please contact [email protected].

Use of tool by you 

If we are in a (potential) business relationship and plan to invite you to a video call via MS Teams we like to use the Tool to for a Call Recording. 

Prior to any such call, the Tool will issue the following “Pre-Call Email”: 

“By clicking on the “Join call with recording” button, you expressly agree to the meeting being recorded. With your kind permission, we would like to record this meeting to automate our note-taking and for training/quality purposes. We may also use this data to identify any future potential opportunities to work with you. It’s how we learn and grow. All recordings are kept confidential. 

In accordance with applicable data protection laws, you have rights over your data, including a right of access, rectification, deletion and objection to the use of the recording. You may exercise these rights at any time by contacting us at [email protected]. 

We will not record the meeting without your consent. If you would prefer the meeting to not be recorded, please click “Join call without recording” or inform us before the start of the meeting. 

For more information on how we may use the recording, please see our Privacy Policy.” 

Only if you click the “Join call without recording” button we will record the respective call enabling us to generate a Transcript and / or Call Summary. 

Personal data 

Personal data is any information relating to an identified or identifiable person. This includes the following categories of personal data that we process: 

  • Contact details: Gender, first name, surname, address, e-mail address, , nationality,  

  • Your image as contained in the Call Recording 

  • Correspondence with us 

Intended use 

We process your data for the following purposes: 

  • Business Opportunities  

  • Use for note creation 

  • Use for data collection to identify future business opportunities  

  • Support in personnel development 

  • Best practice sharing for training and onboarding purposes 

  • Possibility of use in individual sales development (e.g. on negotiation strategies, interviewing, etc.) 

Legal basis 

We base the processing of your data on the following legal bases: 

  • Your consent, if you have given us such consent (Art. 6 para. 1 lit. a) UK-GDPR) , 

Legitimate interests 

The purpose of processing your data is to protect the following legitimate interests: 

  • the improvement of our services to you, 

  • for training purposes 

Requirement or obligation to provide data 

Unless expressly stated, the provision of your data is not required or mandatory. 

Storage duration 

We store your data as follows: 

  • Recordings of calls: 6 months 

  • Transcripts of Calls: 12 months 

  • Host Analysis (including number of questions asked, pace of speech etc.): 12 months 

  • Select recordings of calls hosted by teams other than France for training purposes: 3 years 

  • Automated Call Summaries: Indefinitely 

If statutory retention obligations exist, until the end of the retention periods.

Data recipient 

  • Respective SPORTFIVE Sales personnel 

  • Service provider for provision and hosting of the Tool 

Transfer to third countries 

There is no data transfer to countries outside the European Economic Area.  

Your rights 

As the data subject, you have the following rights:  

  • to request information about the processing of your data and to receive a copy of your personal data. Among other things, you can request information about the purposes of the processing, the categories of personal data being processed, the recipients of the data (if it is passed on), the duration of storage or the criteria for determining the duration; 

  • to receive the personal data concerning you in a structured, commonly used and machine-readable format or to transmit those data to another controller; 

  • to rectify your data. If your personal data is incomplete, you have the right to complete the data, taking into account the purposes of the processing; 

  • to have your data deleted or blocked; 

  • to restrict the processing; 

  • to object to the processing of your data; 

  • to withdraw your consent to the processing of your data for the future; and 

  • to complain to the competent supervisory authority about unauthorised data processing. 

Automated decision-making including profiling 

We do not carry out automated decision-making or profiling.  

Status of the privacy policy 

We adapt the information in the event of changes to our processes.  

Status of this privacy policy: December 2024 

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