Published on September 21st, 2026
Location: Germany
German Ski Association and SPORTFIVE Extend Partnership Through 2030
The German Ski Association (DSV) and SPORTFIVE are continuing their long-standing collaboration. The partnership has been extended for a further four years and will now run through June 30, 2030.
Since 2008, the international sports marketing agency and the German Ski Association have worked together in a successful partnership. Under the new agreement, SPORTFIVE will continue to market the men’s Ski Jumping World Cup events as well as the team and mixed competitions held in Germany. The partnership will also continue to include the commercialization of Alpine Ski World Cup events in Germany.
Ski jumping and alpine skiing remain among Germany’s most popular winter sports and continue to hold a firmly established place in the programming of ARD and ZDF. This makes the events an attractive platform for partners and a strong environment for brand activations.
“Our partnership with SPORTFIVE has been defined by trust, reliability, and a shared understanding of our sport for many years. Extending this collaboration through 2030 is therefore an important signal for us and provides a strong foundation for the years ahead,” says Stefan Schwarzbach, Board Member for Communications at the German Ski Association.
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“After nearly two decades of successful collaboration, I’m delighted that we will continue along this path together with the German Ski Association. These World Cup events are a highlight of the winter sports calendar year after year, attracting millions of fans every season. As a platform, they combine exactly the emotional appeal and reach that define strong and lasting partnerships,” says Hendrik Schiphorst, Managing Director at SPORTFIVE Germany.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Kristin Podewils
Director Marketing Communications
kristin.podewils@sportfive.com
