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Published on July 16th, 2025

Location: France

Betclic and The French Handball Federation join forces to elevate french handball

Paris, July 16, 2025 – Betclic and the French Handball Federation (FFHandball) have sealed their first partnership, which runs until 2028. This unprecedented alliance is designed to help handball reach new heights, and is supported by SPORTFIVE, an international sports marketing agency.

French Handball at the top of the World 

With nine world titles and four Olympic gold medals, French handball is the most decorated team sport on the global stage. This craze is taking shape on amateur grounds, with a record number of licence holders in 2025 (600,000), and behind the screens, where the Euro 2024 final was watched by more than 6.5 million spectators. 

This partnership reflects a mutually beneficial growth strategy: it enables FFHandball to engage new audiences through a powerful digital brand, while allowing Betclic to strengthen its presence alongside a sport that continues to expand its footprint in the sporting landscape.


Benjamin DEBLICKER, SVP Sales SPORTFIVE France

Betclic punters increasingly fans of handball 

As France's number one sports betting company, Betclic is committed to supporting the world's best teams and French sporting excellence. This partnership will raise the profile of handball among the 3 million monthly players who use the Betclic application, giving the sport a very high profile. 

Supported by its thrilling matches, and by a change in betting offers recently validated by the National Gaming Authority, handball is attracting more and more players, and is now ranked 8ᵉ of the most bet disciplines on the app, particularly in view of the 2024 Olympic Games. 

While two-thirds of bets are placed on the result of matches, other types of bets are emerging such as the number of goals scored in the match or the goal difference between teams. And in response to growing demand from punters who are keen on live betting, Betclic is streaming around ten competitions directly on its App (over 2,000 matches a year), including the Champions League and StarLigue. 

Philippe Bana, President, French Handball Federation : “The French Handball Federation is pleased to enter into a partnership with Betclic, Official Supporter of our French national teams through 2028. This long-term partnership reflects shared goals: supporting the development of handball and increasing its visibility among an ever-growing audience. The growing enthusiasm for sports betting on handball demonstrates the rising appeal of our sport. This partnership enables us to support this momentum by creating positive synergies to grow our community together and enhance the visibility of French handball

Nicolas Béraud, CEO of Betclic: "Handball embodies everything we love about sport intensity, collective passion, and unforgettable performances. With this partnership, Betclic becomes a key destination for handball fans. By backing the French national teams and partnering with a forward-thinking, high-performing federation, we’re proud to support the exceptional momentum driven by Philippe Bana and his team" 

Benjamin Deblicker, SVP Sales, SPORTFIVE France: "This partnership reflects a mutually beneficial growth strategy: it enables FFHandball to engage new audiences through a powerful digital brand, while allowing Betclic to strengthen its presence alongside a sport that continues to expand its footprint in the sporting landscape. At SPORTFIVE, we’re proud to have facilitated this strategic alliance rooted in performance, commitment, and innovation." 

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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