Published on August 11th, 2025
Location: United Kingdom
Huws Gray Announced as Official Kit Sponsor for Professional Game Match Officials (PGMO)
Match officials across England’s top men’s and women’s divisions, including the Premier League, Women’s Super League and the English Football League will be sponsored by Huws Gray for the 2025/26 season, as part of a deal brokered by global sports marketing agency SPORTFIVE.
The partnership will see Huws Gray, one of the UK’s leading suppliers of building materials and solutions, become the Official Kit Sponsor for referees and match officials across all major English football matches.
As part of this exciting collaboration, the Huws Gray logo will feature on the matchday and training kits of referees, assistant referees, and VAR officials for the 2025/26 season. This branding will stretch across the men’s and women’s game in England, covering the below competitions:
Premier League
Barclays Women’s Super League
Emirates FA Cup
Adobe Women’s FA Cup
EFL Championship, League One, League Two
Barclays Women’s Championship
Carabao Cup
Subway Women’s League Cup
Enterprise National League & National League Cup
Community Shield
Vertu Trophy
“We’re delighted to welcome Huws Gray as our new sleeve partner. It’s great to be working with a business that values the role of match officials and shares our focus on professionalism and excellence.”
Howard Webb, Chief Refereeing Officer, PGMO
The partnership is expected to reach billions of fans in over 190 countries around the world, with the Premier League alone generating a cumulative audience of over 3 billion (Nielsen Sports), and the remaining competitions only adding to this.
Speaking on the unique value of the partnership, a Huws Gray statement outlined how the sponsorship allows the business to engage with both their existing customers - 83% of whom follow football - and new audiences, in a powerful, neutral way, whilst supporting the game we all love.
Lee Goldwater, Managing Director, SPORTFIVE UK, said: “Professional Game Match Officials (PGMO) are one of the cornerstones of English football, without whom the massive success of the game would not be possible. We’re delighted to have facilitated their partnership with one of the UK’s leading and fastest growing builders’ merchants, which will help to commercially support the PGMO and the crucial work the organisation delivers across the football pyramid.
We look forward to seeing their partnership come to life across the season!”
Daksh Gupta, CEO, Huws Gray Group, said: “This partnership is built on shared values of fairness, integrity, expertise and professionalism - principles that matter both in football and in the building trade,”
Howard Webb, Chief Refereeing Officer, PGMO, said: “We’re delighted to welcome Huws Gray as our new sleeve partner. It’s great to be working with a business that values the role of match officials and shares our focus on professionalism and excellence.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Dominic Mills
Marketing & Communications Manager, UK
dominic.mills@sportfive.com
