Published on August 5th, 2025
Location: Germany
Pluto TV and Borussia Dortmund: Success Story Enters New Season
The global leader in free, ad-supported streaming TV will remain official BVB Champion Partner as part of their content and marketing partnership in the new season.
Berlin/Dortmund: August 5, 2025 - Pluto TV, the global leader in free ad-supported streaming TV, and Borussia Dortmund have renewed their content and marketing partnership. Pluto TV will continue to be a Champion Partner of BVB and the partners will extend their collaboration across more areas and joint activities. As part of the partnership, Borussia Dortmund and Pluto TV will continue to jointly create new content, building on the success in the past season and further bolstering Pluto TV’s extensive offering for sports fans.
The partnership includes branding and advertising opportunities in the BVB environment that will further drive brand awareness for Pluto TV. As part of this, Pluto TV will be prominently featured as a partner on the first team training wear, the women’s team jerseys, youth teams jerseys and gaming jerseys in the new season.
This partnership allows us to keep offering our fans new and diverse black and yellow content – whether it’s about our first team, the BVB women’s team, the gaming team, or our youth. Together, we create unique experiences that connect sports and entertainment in a special way.
Carsten Cramer, Managing Director Borussia Dortmund
Carsten Cramer, Managing Director Borussia Dortmund: “We are very excited to continue the success story of the past season together with Pluto TV. This partnership allows us to keep offering our fans new and diverse black and yellow content – whether it’s about our first team, the BVB women’s team, the gaming team, or our youth. Together, we create unique experiences that connect sports and entertainment in a special way.”
Olivier Jollet, EVP & International GM for Pluto TV: “As we look back on an intense season where Pluto TV joined BVB on the journey from Dortmund to New York, we are thrilled to continue and extend our partnership that brings together the best in sports and entertainment. We will continue to stay close to the team in the new season and tell exciting stories about the players and this special club on Pluto TV.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com
