Published on September 26th, 2025
Location: France
Le Racing x Groupe Lempereur: a story that continues on its path
Avec 49 concessions dans la région Hauts-de-France, le Groupe Lempereur est solidement implanté sur le territoire. Fervent supporter des Sang et Or depuis sa création en 1987 et réputé pour être local et familial, le groupe partage avec le Racing son sens de l’accueil et son amour du territoire. Des valeurs qui ont permis à cette union solide de perdurer.
Partenaire fidèle et historique du RC Lens, le Groupe Lempereur continuera de s’afficher sur la face avant des maillots des équipes professionnelles masculine et féminine pour les 3 prochaines saisons. Cette visibilité s’accompagne d’un podium au pied de la tribune Lepagnot et du sponsoring du parking officiel de Bollaert-Delelis.
Benjamin Parrot, CEO of Racing Club de Lens, said: "It is with immense pride that we today formalize the extension of our partnership with the Lempereur Group, a long-standing and loyal partner of RC Lens for over 35 years. This partnership has always gone beyond a simple commercial commitment. It is part of something much deeper and more authentic: a shared history, strong roots in our region, and above all, a community of values. High standards, excellence, loyalty, and a sense of community are the pillars that make Groupe Lempereur strong and inspire Racing. This family success story, passionately driven by Jean-Paul Lempereur, an iconic and visionary figure, and then brilliantly taken over by his son Maxence, perfectly embodies this ability to endure and reinvent itself without ever compromising on quality or values. It is this same rigor and ambition that also guides our project at RC Lens. There is a natural closeness between our two institutions. More than a partnership, it's a relationship built on shared DNA. Lempereur is a name that resonates throughout the Bollaert stadium as a member of the Sang et Or family. It is an integral part of RC Lens. This extension is therefore a foregone conclusion, but also a promise: to continue moving forward together, with the same passion, the same commitment, and the shared ambition to fly the flag for our club, our region, and our shared history ever higher.
Maxence LEMPEREUR, CEO of the Lempereur Group, adds: "As a local company, we are particularly proud to renew our partnership with Racing Club de Lens. This long-standing relationship illustrates our commitment to sport and to the people who bring our region to life and raise its profile. We share strong values with Racing that bring us together: passion, high standards, and team spirit. As in sport, success in the automotive industry is never the result of one person alone, but of a united and committed team. This partnership reflects our belief that success is built together, with consistency and loyalty. We thank Racing Club de Lens for their trust and we are delighted to continue moving forward side by side in this wonderful adventure."
Xavier ODDONE, Managing Director of SPORTFIVE, concludes: “Supporting the Lempereur Group and RC Lens in extending their partnership means contributing to a strong relationship that combines passion, loyalty, and local roots. It is a pleasure to contribute to an alliance where each season writes a new page in their shared history.”
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373