Published on October 3rd, 2025
Location: Global
SPORTFIVE Appointed Real Madrid's Authorized Hospitality Sales Agency for the 2025/26 Season
Barcelona, October 3 2025 – Global sports marketing agency SPORTFIVE has been appointed by Real Madrid CF as authorized hospitality sales agency for the 2025/26 season. The agreement covers all Real Madrid home games at the Santiago Bernabéu Stadium in LaLiga and the UEFA Champions League.
As part of the collaboration, SPORTFIVE will distribute and promote official hospitality packages for Real Madrid’s matches, providing fans, partners, and corporate guests with world-class experiences at one of the most iconic venues in global football. Leveraging its extensive international sales network and proven track record in delivering premium sports hospitality, SPORTFIVE will ensure that Real Madrid’s matchday experiences are accessible to a global audience, ranging from local supporters to international visitors traveling to Madrid.
The agency will focus on combining the prestige of Real Madrid with carefully curated hospitality services that highlight both the passion of the club’s fanbase and the unique character of the Santiago Bernabéu Stadium. Whether entertaining key clients, networking with business partners, or enjoying an unforgettable matchday with family and friends, these packages are designed to provide the highest standards of comfort, exclusivity, and service.
“We are proud to expand our partnership with Real Madrid and offer premium hospitality experiences for fans and partners worldwide,” said Sergi Vieta, Managing Director at SPORTFIVE Iberia. “The Santiago Bernabéu is an iconic venue, and through our expertise in hospitality sales, we will help create unforgettable matchday experiences for Real Madrid supporters.”
Matchday Experiences Available
Matchday Premium Main Stand | NH Collection Eurobuilding Hotel
These exclusive seating options are located on the Main Stand of the East Stand, close to the pitch, offering spectacular views of the entire stadium. Hospitality for both experiences takes place at the NH Collection Eurobuilding Hotel, situated just 500 meters from the Santiago Bernabéu.
Guests will enjoy first-class catering and entertainment, with hospitality beginning two and a half hours before kickoff and closing 30 minutes before the match, allowing for a seamless transition to the stadium and a complete matchday experience.
Matchday Premium 3rd Tier | Espacio La Salle
These general admission seats, located in the 3rd Tier of the East Stand, offer a panoramic view of the pitch and an exceptional perspective of the Santiago Bernabéu. Hospitality for this experience is hosted at Espacio La Salle, conveniently located near the stadium.
As with the other packages, hospitality services open two and a half hours before kickoff and conclude 30 minutes prior to the match, ensuring guests enjoy the atmosphere both pre-match and inside the stadium.
With its appointment, SPORTFIVE continues to strengthen its role as a leading global player in sports hospitality and premium experiences, bringing fans closer to the action at the highest level of European football.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
