SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

An Integrated Approach To Athlete Content 

With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets - enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands. 

SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities. 

Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand's Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets. 

These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production. 

"Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners." said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE. 

Supporting the Future of Athlete-Led Media 

The Global Athlete Media House division is led by Vincent Kittmann, a former professional athlete and media executive who brings deep experience in digital content and brand storytelling. His appointment ensures the offering is grounded in both creative ambition and a strong understanding of the athlete perspective. 

“Athletes have become their own media platforms. Our role is to help them tell their stories in a way that reaches their fans directly. With SPORTFIVE’s global reach and content expertise, we will develop new, innovative formats that create real value for athletes, their fans, and partners,” said Kittmann.

By integrating athlete content into a robust, global production model, SPORTFIVE continues to set the benchmark for how agencies can elevate talent in the modern sports media landscape - strategically, creatively and at scale.