Verisure Appoints MotoGP™ Icon Marc Márquez as Global Brand Ambassador

The announcement is also part of Verisure’s wider rebranding in Spain, following the brand’s transition across most international markets, with Spain among the final territories to complete this strategic shift.

The partnership was developed with the support of SPORTFIVE, which advised Verisure on its entry into the motorsport ecosystem and led the strategic selection of Marc Márquez as ambassador, ensuring strong alignment between athlete, brand values and global visibility.

Bringing together two global leaders in their respective fields, the collaboration is built on a shared belief in the power of combining advanced technology with human expertise. As part of the agreement, the Verisure logo has appeared on both sides of Marc Márquez’s helmet since the Spanish Grand Prix in Jerez.

With nearly 6.3 million customers worldwide and 2.2 million homes and businesses protected in Spain, Verisure continues to reinforce its market leadership by associating with world‑class figures who embody excellence, reliability and teamwork.

“Marc Márquez perfectly embodies Verisure’s DNA: we see ourselves reflected in his personality, but also in his responsiveness and his commitment to combining technology and a human team to be number one. Having him as an ambassador is a source of pride and a great opportunity to further amplify the Verisure brand,” said Nina Llordachs, Marketing Director of Verisure Spain.

For his part, Marc Márquez emphasized: “I’m very excited and proud to join the Verisure family. It’s special to be part of a leading brand that protects people, and I strongly identify with that purpose and ambition. In MotoGP™, I’ve learned that talent alone doesn’t win championships: what makes the difference is the team, the method, and the ability to react in seconds. Technology is key, but without the people who understand it and make it work at the highest level, it’s useless. That’s why I like the parallel between our worlds so much: when technology, teamwork, and reaction time align, results follow. And that’s the way we work that we share.”

“Marc Márquez is one of the most credible and respected figures in global motorsport, making him a natural choice to anchor Verisure’s transition as a brand. The strong alignment and shared values between Marc Márquez and Verisure made this partnership a very natural fit” said Sergi Vieta, Managing Director – Sales at SPORTFIVE. 

The partnership will be activated throughout the MotoGP™ season, with strong visibility across key international races and marketing platforms.