Your brand and Hamburger SV - together in the 1st Bundesliga!
Backed by the charisma and the metropolis of Hamburg, HSV is one of strongest football brand in Germany – boasting the largest business network in the north.
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HSV is a unique platform with national reach, and brings together a huge fan base in one of Germany’s most important locations. A true flagship in the north – one that’s still writing footballing history. For 137 years, HSV has not just stood for German football: it is emotion and passion in its purest form, and can look back on a successful history with championships, cups and stars. The club is, and will remain, a key part of Germany’s football history.
With an average attendance of over 55,000, the largest fan base in northern Germany attracted more fans than any other second division stadium worldwide last season - and the number of fans is set to increase now that the club has returned to the first division. The club also boasts a network of over 500 business and hospitality partners, welcoming more than 3,700 VIP guests to the nine high-quality VIP areas of the Volksparkstadion for each HSV home match day. It is the perfect place to promote your business and develop new contacts and maintain existing ones.
Experience HSV in conjunction with more than 500 companies at the Volksparkstadion. Be it for networking, as an employer branding measure or simply out of your love for the club: dive into an exhilarating, passionate atmosphere that offers emotion in its purest form. Here, you can celebrate victories and stand shoulder by shoulder when defeat occurs. The Volksparkstadion is your living room – only with HSV.
Join the biggest B2B network in the north: with up to 3,700 VIP guests per home game, you can forge new contacts and cultivate pre-existing relationships. More than 92% of HSV’s business partners are satisfied with B2B contact cultivation, and more than 95% are satisfied with the impact on their employer branding. Tap into the emotion-laden atmosphere in the Volksparkstadion’s VIP area to provide employees with incentives and unique experiences.
Want to learn more about the hospitality offering or a partnership with HSV? Or interested in further opportunities with the club? If so, fill in the form below: we’ll be in touch shortly.
Hamburger SV has a loyal, passionate fan base with up to 57,000 spectators per home game, 110,000 members and 1,887 fan clubs. They identify with the club via its lengthy history that has evolved within Germany’s football scene.
The Bundesliga has a strong media presence, giving partner brands wide reach and strong penetration. In the Bundesliga 2, Hamburger SV had the highest reach of all teams, generating around 6.4 billion TV contacts for the club in one season.
The transfer carousel never stops. However, what remains – and what has always been there – is a decades-long partnership with the marketing agency SPORTFIVE, with sponsorship know-how and experts that have been working in this space for a substantial amount of time.
With one of the largest B2B and partner networks in Germany, Hamburger SV offers direct contact to decision-makers. All told, the Volksparkstadion hosts more than 3,700 VIP guests per home game.
The HSV women's team will be playing in the first Bundesliga next season, and their DFB Cup semi-final appearance has ensured a record crowd at the Volksparkstadion.
Women's football is particularly attractive to sponsors because of the unique brand environment, which differs from that of men's football. Women's sport is generally considered to be more family-friendly, fairer, more authentic and more honest. By supporting the HSV women, companies can demonstrate their commitment and engage with women, families and younger audiences through compelling storytelling.
The footballers also set an example as role models: they are genuine, intelligent, straightforward and professional. This means they have the perfect qualifications to represent their sport and sponsors. They are also happy to play an active role in sponsor activations.
The lower level of commercialisation compared to men's football enables sponsors to pay lower entry-level prices and ensures they receive the undivided attention of fans.
Emotion and passion for more than 137 years. HSV can look back over a history with championships, cups and stars.
The largest fan base in northern Germany gets an average of more than 55,000 spectators globally, attracting the biggest number of fans to a stadium in the second Bundesliga.
HSV is a unique platform with national reach, and brings together a huge fan base in one of Germany’s most important locations.
With one of the largest B2B and partner networks in Germany, Hamburger SV offers direct contact to decision-makers from the entire country.
The sports marketing agency SPORTFIVE has been handling Hamburger SV’s marketing and TV rights, plus its hospitality and digital services, for more than 20 years in order to position the club via expedient partnerships and activations. Alongside this, SPORTFIVE offers interested companies an array of sports marketing options that can be taken in conjunction with a partnership with HSV.
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Your brand and HSV
Want to learn more about the VIP packages or a partnership with HSV? Or interested in further opportunities with the club? If so, register now: we’ll get back to you shortly! Alternatively, get in touch with your personal contacts directly:
Johannes Haupt
Senior Director Team HSV
[email protected]
Christoph Schulze-Düllo
Director Sales
[email protected]
