Published on June 8th, 2025
Sleeve & Training Wear Sponsorship
The Hidden Champions of Football Sponsorship
Find out more about your opportunities for sponsorship on the shirt sleeves or training wear of a Bundesliga team!
Find out more0M
Germans aged 14 and over are interested in Football
0M
people say football has become an integral part of their lives
0M
followers of the Bundesliga on social media
Sleeve Partnership
Maximum visibility. Minimal distraction. Full attention.
Sleeve partnerships are one of the most prominent advertising spaces in professional football and offer companies an ideal platform on which to combine brand presence with emotional appeal. Positioned directly and highly visible on the jersey, your logo will accompany the team throughout every minute of the game, every TV broadcast and every social media highlight.
As an exclusive sleeve sponsor, you are securing a permanent place at the heart of the action, close to the fans and in view of millions. A sleeve partnership is more than just a logo - it's a powerful statement for brands that want to be part of the game.
Training Wear Sponsorship
Daily presence. Real team spirit. Strong brand loyalty.
Professional football offers thrilling and authentic moments every day - and this is exactly where a training wear partnership comes in. As a sponsor, you accompany the team at every training session, every warm-up and every behind-the-scenes content. Your logo becomes part of the club's daily communication, social media content and media coverage.
This sponsorship provides constant visibility in a credible sporting environment. You'll be able to strengthen your brand in the long term, putting you in close contact with players and fans.
Find out more about sleeve and training wear sponsorship
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Your Benefits
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Emotional connection
The passion fans feel for their favourite clubs and players creates a strong emotional connection. This enables brands to align themselves with the valeues and passions of fans, allowing them to build a deeper relationship with their target audience.
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Broad target group
Football inspires people of all ages, genders and backgrounds. This gives brands the opportunity to reach a wide audience.
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Positive associations
Football is often associated with positive values such as teamwork, sportsmanship, determination, and achievement. By associating themselves with the sport, brands can transfer these values to themselves and enhance their positive image.
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Great attention
Football attracts a large number of viewers, whether they are watching in the stadium, on TV or via online streaming. This offers brands the opportunity to present their messages to wide audience and increase brand awareness.
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Activiation potential
Football provides brands with a variety of ways to engage with their target audience, such as on-site campaigns withing or around the stadium, fan interaction, and athlete marketing. These activations enable brands to bring their messages to life and establish long-term relationships with consumers.
Our Success Stories
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Use the Hidden Champions for your brand!
Would you like to find out more about the options for sleeves and training wear, or are you interested in a partnership? Get in touch via the form below and we'll get back to you as soon as possible!
